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Domain management is a key element of protecting a brand in today’s digital world. It is not an exaggeration to say that our domain names lufthansa.com, dlh.de, swiss.com, austrian.com etc. are our business. Weak domain management can lead to all kinds of problems for our business, including cybersquatting, business impersonation, and loss of sales.
We need a strong central domain management because:
- Cybercriminals exploit weak domain security to degrade brand reputation
- Domain protection reduces internal risks like domain registration expirations and external risks like cybersquatting
- A strong brand protection strategy includes domain name management